ABOUT THE PROJECT
As an integral part of the team, we were tasked with creating all social and integrated content for the #InOurBoots campaign. Collaborating closely with McCann on a 360 video production shoot, my colleagues and I played a prominent role in capturing on-site content.
Within the core group at Weber Shandwick, we crafted a comprehensive creative and strategic content plan that outlined our social objectives for this initiative. Our output from the shoot included 30-second teaser videos, looping clips, gifs, cinemagraphs, still photographs, Facebook instant experiences, Instagram stories, and standard social media posts.
The quality of our work impressed both McCann and the US Army clients to such an extent that it has been featured in broadcast commercials, incorporated into the landing page for the 360 experience, and highlighted in press coverage worldwide.
